Real Estate Marketing Plan by JOHN TOLERICO



  • Thoroughly inspect your home and outline all the important features and upgrades.
  • Determine the Fair Market Value of your property by performing a detailed written market analysis.
  • Provide an estimate of the selling expenses to show your net proceeds.
  • Execute an Exclusive Authorization listing agreement authorizing Prudential to market your property.


  • Prepare a written home enhancement proposal and budget for your approval.
  • Recommend repairs/improvements to sell your property for the highest price.
  • Schedule and supervise the home enhancement program, with your approval.
  • Suggest additional enhancement and repairs based on buyer feedback.


  • Prepare and submit accurate information to the Multiple Listing Service (MLS).
  • Schedule a professional photographer to take "perfect" digital photos of your property for the MLS and Internet web sites.
  • Engage a professional to draw an accurate floor plan if requested.
  • Install a high-security, computerized lock box to facilitate showings (optional).
  • Display your home to our sales staff and other agents by hosting a broker caravan.
  • Promote your property by networking with sales people and active agents from other companies.
  • Print advertising in the Union-Tribune, local community newspapers, and home magazines
  • Create a custom 4 sided color brochure outlining the key property features.
  • Install a custom 'for sale' sign with riders on your property to generate buyer calls.
  • Mail "just listed" postcards to your neighbors, past clients and Realtors in San Diego.
  • Feature your home on the Internet including,,,, &, plus several others.
  • Create an enhanced Internet presence on with the upgraded Showcase service.
  • Design a personal custom web site exclusively for your home to give the best Internet presence. 
  • Use the John Tolerico nationwide relocation service to generate buyer interest.


  • Send you a printed copy and a link to the MLS presentation for your approval.
  • E-mail you links to all the Internet presentations for your approval.
  • Visit your home weekly to check on showings and refill brochures.
  • E-mail you direct feedback from other agents on all showings.
  • Call or meet with you weekly to report on the activity and review market conditions.
  • Provide regular updated written market reports showing the latest market activity.
  • Constantly review our marketing strategy and adjust as needed to get your home sold.


  • Carefully review and present all offers for your consideration.
  • Qualify the prospective buyers to be sure they are able to purchase your property.
  • Prepare a strong counter offer to create a solid transaction that will close on time with no surprises.
  • Determine an adequate purchase deposit and time frames to solidify the transaction.


  • Manage all the details of your real estate transaction.
  • Open escrow with a reputable company and review the escrow instructions.
  • Arrange for the property, termite and other inspections.
  • Supervise any agreed-upon home repairs.
  • Assist with all disclosures, including the seller's TDS, supplemental disclosures, smoke detector, hot water heater and environmental hazard disclosures.
  • Oversee the loan approval process to be sure your transaction closes on time.
  • Coordinate and supervise the appraisal process to ensure the proper value.
  • Order the preliminary title report and review the condition of title.
  • Order the HOA documents including the CC&Rs, budgets, by-laws and minutes of board meetings.
  • Provide updated preliminary closing statements for your review.
  • Stay on top of all other matters to be sure your real estate transaction closes on time and is hassle-free.


  • Arrange to wire your net proceeds into your bank account.
  • Review the final closing statement to ensure accuracy.
  • Give you a CD or thumb drive containing all your real estate transaction documents. This is a valuable reference for the future.



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